21 August 2023
Dear friends, some time ago we updated our logo, and today we would like to tell you about it. The new one represents the next era of our brand as we continue to grow and evolve. It even better reflects the spirit of innovation, progress and partnership that define who we are.
The centerpiece of the new logo is the two connected letters “G”, borrowed from the name of the company “Gayur Group”, and symbolizing our core values of balance, unity and cooperation. The red and blue colors reflect our principle of diversified investment and partnerships with many local and foreign companies while maintaining a cohesive identity. The sign is reminiscent of a galaxy of stars and is shaped like Yin and Yang, which speaks of our wide coverage of industries, as well as the dual role of the company, acting as both an investor and an operator of the enterprise. It evokes a sense of movement, infinity and limitless potential.
Under the corporate sign is the full name of our company. We have invested the first part of the name with a sense of professionalism and a strong spirit of passion for new achievements. The stylized letter “A” resembles a mountain – unshakable and enduring, like our desire for development. It also signifies the new heights we strive to reach and the upward trajectory our company is on as a leader in its field.
The second part of the name, in blue, creates a sense of accessibility, friendliness and wisdom, and also stands out against the red background, visually separating the two words. This allows them to complement each other, while remaining distinct. The blue color evokes a sense of trust, reliability and calmness, creating an air of hospitality and dependability, which is an important quality for a company that forms transparent partnerships.
The visual weight of both words creates a sense of harmony and balance, just like the corporate mark.
This new logo reflects our mission and vision. The corporate mark represents cooperation, unity and opportunity. Typography speaks of stability, development and lofty goals. Together, all parts of the logo form an innovative, future-oriented company identity based on partnership and progress. As we continue to grow together with our partners, working to develop portfolio companies, this logo becomes a symbol of our values of cooperation and advancement on a new horizon.